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Diary of a CEO
The inside joke of success.

Dear Diary
Dear Diary,
I woke up in paradise, but itās eerie.
Itās morning in our little house in San Juan. Most of the staff arenāt here yet, but the gardeners will arrive soon, hacking away the jungle that tries daily to swallow our home.
So for now, itās just me and the quiet ā except for the kids knocking around some pans every now and then. Theyāre dressed and making poached eggs, ahi sashimi, and whole-grain ricotta pancakes for the family. Theyāre executing the morning like two little Nazis down there. Theyāll leave a mess, but Jacques will make it disappear when he starts dinner (et voila).
Julius and Calliope will probably grow into entitled adults, but Silvia and I comfort ourselves knowing weāre at least giving them a leg up on the competition.
Speaking of gorgeous Silvia, Iām sipping my cortado and looking over at her as she sleeps a little more on her side. Sheās enjoying the new 10,000-count Syrian cotton sheets we just got off the black market. Egyptian cotton has nothing on these. Forget blood diamonds. Gimme blood sheets.
Happiness Isnāt a Warm Gun
I should just sip mojitos with my very fit wife. Everyone at the Yale Club thinks I have it made. But somethingās bothering me.
š See, I realized that Iām a fraud. Sure, thereās some insider trading and scammy sales tactics, but we settled those out of court. Besides, thatās not what I mean.
The problem is that what I do ā in the rare times Iām actually working ā isnāt that complicated.
I spent two years at Wharton learning how to model cashflows. What a waste. Samuelās got that. The guy dreams in Excel.
Like Henry Ford, I hire experts who know all the technical aspects.
What I do is⦠simple.
It takes some experience, and leadership is indeed a skill that takes a long time to master. But one could argue that the skills I excel at are pretty easy compared to data science, M&A law, and systems engineering.
š§Like the Bobs say in Office Space, āWhat is it exactly⦠ya do here?ā
Great question! This is what I do at Vanderveld Inc.:
People
ā
Hire amazing people
ā
Trust those people to do their job
ā
Develop them as much as I can
ā
Read people and situations
Operations
ā
Enforce a high quality bar
ā
Ask powerful questions
ā
Optimize our systems
Culture
ā
Nurture and guard our culture
ā
Communicate and inspire
ā
Groom leaders
Decisions
ā
Make decisions ā and build systems so others can make them instead.
ā
Take prudent risks
ā
Develop strategy
Capital
ā
Make sure we donāt run out of money
ā
Ensure investors that this isnāt all a house of cards
Again, some of these things are skillsets. But most of them are just⦠behaviors and character traits. Not certificates ā pattern matching.
Coursera didnāt teach the tiger to hunt.
Smoke and Mirrors
Societyās hiring and performance-management systems make it SEEM like thereās a meritocracy. That all that a senior manager needs to do to make it to director is master some skills they donāt know. But the guys who park their yachts in the cove where mine is know this is complete BS.
Many of them are walking HR violations.
Some barely passed high school.
Yet⦠who runs the show?
Meanwhile, there are some non-obvious things that make me guilty about that list above:
Long ago I was a technician, but most of that was a waste of time. I couldāve gotten where I am now faster if Iād focused less on āskills.ā
The managers in my company who my lieutenants think are the āfast-promotesā are the ones who can do the same ā30,000-feetā things I do, even if they write the sloppiest code on their team.
AI will replace my employeesā jobs faster than mine.
What Silvia knows is that Iām a high-functioning buffoon.
It makes her laugh. And love me.
The King of Comedy
Does anyone else at Vanderveld see this?
I once heard this guy Sri who was a Navy SEAL talk about how you look around after Hell Week at all these other amazing dudes and you think, āWow, I canāt believe Iām around these guys.ā
I feel like an imposter. I guess thatās the inside joke of success.
The irony is as thick as ricotta pancakes with lemon curd. And it begs a fundamental question:
š Why, if my job is so basic, doesnāt everyone do what I have done?
Put another way: Why do people bury themselves into nerdy, technical pursuits instead of being a master of the universe at Castle Grayskull?
Maybe they felt more imposter-y than me?
Do they just accept less? (Maybe this is a virtue?)
Or maybe theyāve been sold a lie about how to get ahead in this world by other people who are scared to do anything ā besides what other scared people told them the playbook was.
I suppose the one thing Iāve been willing to do is to face myself.
ā³ To expose myself.
ā³ To get through the discomfort.
ā³ To know that if results donāt show up, itās on me.
Weirdly, I feel freer this way⦠more human. Primal.
I joke in meetings š
I ask stupid questions š
I veto nonsense š āāļø
ā all while they don masks to
climb ladders with half the
rungs knocked out. šŖš
Irony: Part Deux. š¬
I guess many of them canāt face themselves because theyāve never truly found themselves. š
Thatās forgivable.
I pity the ones who know theyāre meant for more ā and still take orders from me.
Clement R. Vanderveld
CEO, Vanderveld Inc.
(Note to self: Yes, I sign all of my diary entries with my full name and title.)
Coda
You know who has two hands and doesnāt accept less?
Harvey from Suits
ā¤ļø Andrew
Outro
āLife doesnāt need a soundtrack. Life is a soundtrack.ā
āSri
This is credited to both John Lennon and Paul McCartney, but Sir Paul says it was basically John āhaving a lot of fun.ā
Itās actually about sex ā and maybe heroine.
Cheers
Letās talk: Feeling stuck? Maybe for years? Grab your free slot to meet with me, and letās unlock some things together. š
People tell me my website has some cool stuff on there. Check it out.
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Get unstuck, and crush it. Double period.
š±
Let me know how I did: [email protected]
Iād love to hear from you.